ALL ABOUT... INCOME SOURCES
Do you want to find out how the different processes at Sena work? In five parts, we explain how we collect and distribute money for musicians and producers.
PART 1: HOW IS SENA’S INCOME FROM MEDIA GENERATED?
Radio stations and television broadcasters pay a fee to Sena for permission to play music. Income is also received for cable transmission, new media and dance events. Read more about the income from media
PART 2: HOW IS SENA'S INCOME FROM GENERAL LICENCES GENERATED?
Music creates atmosphere when it is played in public places. That’s why so many businesses play music in shops, gyms, restaurants and bars and offices.Read more about the income from general licences
PART 3: HOW IS SENA'S INTERNATIONAL INCOME GENERATED?
Organisations like Sena exist in many countries around the world. Sena has agreements with over 50 music licensing organisations to exchange playlist data. Read more about international income
PART 4: WHEN ARE YOU ENTITLED TO MONEY FROM SENA AS A MUSIC CREATOR?
To receive payment from Sena as a music creator you must be affiliated with Sena. The music you made must have been played in public and the repertoire must be registered with us. Find out more about music creator payments
PART 5: HOW IS SENA'S INCOME DISTRIBUTED?
How does Sena distribute the licence fee income received from the playlists to the songs and then on to musicians and producers? Read more about income distribution
Income from broadcasters
First, we focus on income from radio stations and television channels. They pay a fee to Sena for permission to play music as part of their programming. Under their agreement, they must provide Sena with a playlist so that we know what music has been played. There are different types of broadcasters:
- Radio stations and TV channels from public broadcasters (national, regional and local)
- Radio stations and TV channels from commercial broadcasters, such as RTL and 538
- Background music suppliers, such as Mood Media and Xenox
How do we determine what these broadcasters pay? A national public broadcaster pays a lump sum per year as a single party. The same applies for regional and local public broadcasters. Commercial broadcasters pay an amount based on a percentage of their income. And background music suppliers pay an amount per playback point, for example per restaurant or shop.
Other income
In addition to income from broadcasters, Sena also receives income for cable transmission, new media and dance events. This income is known as other income. Companies such as KPN and Ziggo pay for the transmission of broadcaster's programmes that are not primarily aimed in the Netherlands via cable, satellite and fibre optic transmission. This is also called cable retransmission.
New media includes income from webcasting (music from internet-only radio stations), narrowcasting (background music via streaming and satellite) and podcasting (a recording of a radio broadcast). Note: streaming on YouTube or Spotify does not fall under new media. Music producers have direct agreements with YouTube, Spotify and others. Sena doesn’t receive any income for this.
Finally, income from dance events, specifically events that play electronic music. The organisers pay Sena an amount based on a percentage of the income from ticket sales for the event.