Sena manages the rights of over 33,000 musicians and producers who are registered with Sena. These music creators are entitled to payment when their music is played in a commercial setting. We regularly receive questions about the where the money comes from and what Sena does with income we collect. In this section, we focus on some of the most commonly asked questions.
We have been discussing how Sena generates its income. In this part, we highlight where Sena’s international income comes from.
Sena's income comes from four main sources:
- Income from broadcasters, such as radio stations and television channels
- Other income, such as from new media
- Income from general licences, such as bars and restaurants
- International income
In this section, we’ll take a closer look at the fourth source of income: international income. If you want to know more about broadcast income, income from other sources or general licence income, have a look at part 1 and part 2.
Organisations like Sena exist in many countries around the world. Sena has agreements with over 50 music licensing organisations to exchange playlist data. Sena receives money from these sister organisations annually and then distributes the income received to Dutch music creators.
How does it work? First, we receive a list of all the songs played by one of the international sister organisations. We match this playlist data with our own database to see if any of the artists concerned have registered their songs with us. If this is the case, we send our claim to the international organisation. The claim is processed, and the fee is paid to us. Finally, we distribute the fees directly to the rightsholders.