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Mission and Vision

Mission

Sena aims to make music users more aware of the value of music by collecting fair payments for rightholders (national and international performers and producers), which it endeavours to transfer as quickly and correctly as possible for the lowest possible fee.

Vision

We strive for improved transparency, efficiency and service on the basis of our passion for music and our commitment to rightholders, music users and each other. We provide a tailor-made service whenever possible to improve our international standing. Good employment practices are a precondition for our employees' pride in our organisation. We use our knowledge and skills to respond flexibly to key developments in the international music sector, technological developments and amendments to neighbouring rights legislation.

Sena's objective is to achieve further international growth as a respected collective management organisation with the solid backing of its members. This involves gathering vast amounts of data and playing a leading role when it comes to researching the impact of music used for business purposes.