Mission and Vision
Mission
Sena aims to raise awareness among music consumers of the value of music, in order to collect fair remuneration for rights holders – national and international performers and producers – which is paid out as quickly and accurately as possible at the lowest possible cost.
Vision
Driven by our passion for music and our commitment to rights holders, music consumers and each other, we strive for greater transparency, efficiency and service. We provide tailor-made solutions where necessary. In doing so, we aim to intensify our cooperation with sister organisations, particularly at an international level. Good employment practices are a prerequisite for this; pride in our own organisation is a logical consequence.
Drawing on our strengths, we respond flexibly to important developments in the (international) music sector, technological developments and regulations in the field of copyright and neighbouring rights. This optimally facilitates the material and immaterial goals of our rights holders. Sena wants to continue to grow internationally into a respected CBO with a strong support base. In doing so, we process large amounts of data and play a pioneering role in research into the impact of commercial music use.
