AI
Many AI models have been developed without obtaining consent from the rightsholders for the music used to train the algorithms. These AI models have been integrated into various AI tools.
These AI tools can therefore constitute a widespread infringement of neighbouring rights and are tantamount to piracy. The same applies to music created using these tools.
The use of illegally generated AI music does not exempt users from paying a fee for the public performance of music.
A Sena licence does not legalise the AI tools used or the methods by which they have been trained. The use of illegal AI-generated music therefore carries a significant risk of claims from rightsholders, including artists and record companies.
Sena does not grant licences to developers of AI models or tools.
Rightsholders
If tracks are available – found on the internet – we will continue to collect fees from licensees.
Many rightsholders who have registered with Sena are very concerned about the rapid rise of AI-generated music, and we understand that very well. Legal proceedings have now also been initiated against AI services that are alleged to have infringed rights.
We advise rightsholders to make reservations in every possible way so that their repertoire cannot be used for the training of algorithms and AI applications in general without explicit prior consent.
Below are links to some interesting rulings, developments and the European AI Act.
https://www.entertainmentbusiness.nl/labels/wmg-sluit-licentiedeal-met-udio/
https://www.rijksoverheid.nl/actueel/nieuws/2024/08/02/europese-set-regels-over-ai-treedt-in-werking