AI
Sena will continue to collect royalties for phonograms released for commercial purposes, even if they were created using AI applications. The definition of a phonogram is “a recording of sounds only”. A phonogram is considered to have been released for commercial purposes if it is “available”.
If tracks are available – found on the internet – we will continue to collect fees from the publishers.
Many rights holders who have registered with Sena are very concerned about the rapid rise of AI-generated music, and we understand that very well. Legal proceedings have now also been initiated against AI services that are alleged to have infringed rights.
We advise rights holders to make reservations in every possible way so that their repertoire cannot be used for the training of algorithms and AI applications in general without explicit prior consent.
Below are links to some interesting rulings, developments and the European AI Act.
https://www.entertainmentbusiness.nl/labels/wmg-sluit-licentiedeal-met-udio/
https://www.rijksoverheid.nl/actueel/nieuws/2024/08/02/europese-set-regels-over-ai-treedt-in-werking